The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament
Client: Fiverr Category: Social Post / Real-time Response
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Physical Products
No Longer Popping
Agency: Joe Public / Johannesburg + StudiJoe / Johannesburg
Client: Chicken Licken Category: Broadcast / Series
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Experiential & Installations / Experiential & Immersive
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Experiential / Brand Installations
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Experiential / Brand Installations
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Physical Product & Mobile Integration
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants Category: Innovation & Transformation / Innovation in Direct Marketing
It's On Us
Agency: LOLA MullenLowe / Madrid
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Direct Marketing
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Data Visualization
If you're outdoors you need to protect yourself.
Agency: McCann / Lima
Client: League Against Cancer Peru Category: Billboards & Transit / Single
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Innovation & Transformation / Innovation in Health & Wellness
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Health & Wellness
Baby Proof Spotify Ads
Agency: Rethink / Toronto + IKEA Canada / Toronto
Client: IKEA Canada Category: Online / Streaming Audio Advertising
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Innovation & Transformation / Innovation in Out of Home
The River Apartments
Agency: McCann Colombia / Bogotá
Client: Banco de Bogotá Category: Innovation & Transformation / Innovation in Out of Home
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Creative Use of Data
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Creative Use of Data
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare Category: Digital / Web & Mobile
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Digital / Web & Mobile
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Utility / Ecommerce
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney
Client: KFC Australia Category: Stunts & Activations
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Active Engagement / Call to Action
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Active Engagement / Call to Action
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Active Engagement / Call to Action
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT Category: Content Series
Diagnosing Epilepsy Type
Agency: The Bloc / New York
Client: Greenwich Biosciences / Epidiolex Category: Branding
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Craft / Art Direction
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard Category: Innovation & Transformation / Innovation in Lockdown
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Ecommerce
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client: The Lebanese Army Category: Apparel
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
When It's All Over
Agency: Droga5 / New York + Reform Alliance / New York
Client: Reform Alliance Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis Category: Animation / Single
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Series
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn Category: Websites / Ecommerce
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Craft / Use of Technology
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Craft / Use of Technology
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
Squarespace
Agency: Squarespace
Client: Squarespace Category: Agency-Initiated & Originated Projects
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Agency-Initiated & Originated Projects
Award:
2021 Social Media Bronze Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_SM21_041B
Award:
2021 Social Media Bronze Pencil
Agency:
Publicis / New York + MJZ + Parlament
Client:
Fiverr
Title:
Opportunity Knocks
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_014B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Products
Annual ID:
OS_EX21_016B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Joe Public / Johannesburg + StudiJoe / Johannesburg
Client:
Chicken Licken
Title:
No Longer Popping
Category:
Broadcast / Series
Annual ID:
OS_RA21_004B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann Colombia / Bogotá
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_014B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential / Brand Installations
Annual ID:
OS_BE21_013B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential / Brand Installations
Annual ID:
OS_BE21_014B
Award:
2021 Mobile Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Product & Mobile Integration
Annual ID:
OS_MO21_009B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
BETC / Paris + General Pop / Paris + La-Bo / Paris
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_038B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever / Dove
Title:
It's On Us
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS_DM21_039B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Data Visualization
Annual ID:
OS_CU21_003B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Data Visualization
Annual ID:
OS_CU21_004B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann / Lima
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Billboards & Transit / Single
Annual ID:
OS_OH21_002B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_027B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_028B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Rethink / Toronto + IKEA Canada / Toronto
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Online / Streaming Audio Advertising
Annual ID:
OS_RA21_005B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Innovation & Transformation / Innovation in Interactive
Annual ID:
OS_IN21_023B
Award:
2021 Out of Home Bronze Pencil
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_028B
Award:
2021 Out of Home Bronze Pencil
Agency:
McCann Colombia / Bogotá
Client:
Banco de Bogotá
Title:
The River Apartments
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS_OH21_029B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Creative Use of Data
Annual ID:
OS_DC21_008B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Creative Use of Data
Annual ID:
OS_DC21_009B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Annual ID:
OS_HW21_011B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Digital / Web & Mobile
Annual ID:
OS_HW21_012B
Award:
2021 Mobile Bronze Pencil
Agency:
Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client:
KFC Australia
Title:
Secret Menu
Category:
Utility / Ecommerce
Annual ID:
OS_MO21_005B
Award:
2021 Social Media Bronze Pencil
Agency:
Ogilvy Australia / Sydney + Ogilvy PR / Sydney
Client:
KFC Australia
Title:
Secret Menu
Category:
Stunts & Activations
Annual ID:
OS_SM21_029B
Award:
2021 Social Media Bronze Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_025B
Award:
2021 Social Media Bronze Pencil
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_026B
Award:
2021 Social Media Bronze Pencil
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_027B
Award:
2021 In-House Bronze Pencil
Agency:
RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Content Series
Annual ID:
OS_IH21_011B
Award:
2021 Out of Home Bronze Pencil
Agency:
Cheil / Hong Kong
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Annual ID:
OS_OH21_022B
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
The Bloc / New York
Client:
Greenwich Biosciences / Epidiolex
Title:
Diagnosing Epilepsy Type
Category:
Branding
Annual ID:
OS_HW21_006B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Craft / Art Direction
Annual ID:
OS_DE21_032B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Annual ID:
OS_DE21_033B
Award:
2021 Design Bronze Pencil
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Craft / Art Direction
Annual ID:
OS_DE21_034B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
McCann Poland / Warszawa + McCann Canada / Toronto
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_CU21_012B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Ecommerce
Annual ID:
OS_EX21_007B
Award:
2021 Out of Home Bronze Pencil
Agency:
TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client:
The Lebanese Army
Title:
PeaceCamo
Category:
Apparel
Annual ID:
OS_OH21_017B
Award:
2021 Public Relations Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_034B
Award:
2021 Public Relations Bronze Pencil
Agency:
Droga5 / New York + Reform Alliance / New York
Client:
Reform Alliance
Title:
When It's All Over
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_035B
Award:
2021 Public Relations Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_036B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Annual ID:
OS_MI21_022B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Pulse Films + adam&eveDDB / London
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Annual ID:
OS_MI21_023B
Award:
2021 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_028B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Websites / Ecommerce
Annual ID:
OS_IN21_004B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_031B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Craft / Use of Technology
Annual ID:
OS_DM21_032B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_028B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
Wunderman Thompson / Thailand + Verve / Thailand
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_029B
Award:
2021 In-House Bronze Pencil
Agency:
Squarespace
Client:
Squarespace
Title:
Squarespace
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_005B
Award:
2021 In-House Bronze Pencil
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_006B
